Snoop Dogg Net Worth, Ethnicity, Career, and Biography
Snoop Dogg the iconic rapper, singer, songwriter, producer, media personality, entrepreneur, investor, and actor has an impressive net worth of $160 million.
Now, to satisfy your intriguing quest about how he made $160 million of net worth? From which resources he made it? What are his specific traits? And just being an entertainer makes him this much rich? So, let’s dive into the details.
Was Snoop Dogg Born with a Silver Spoon in his Mouth?
No, Snoop Dogg was not born into a rich family. His parents even separated when he was just three months old. Then, his mother got married to Cordozar Calvin Broadus.
When he was young, his parents nicknamed him Snoopy due to his passionate love for the cartoon character from Peanuts. At a very young age, Snoop started singing and playing piano at the Golgotha Trinity Baptist Church. In the Sixth grade, he started rapping.
Snoop sold candies, delivered newspapers, and bagged groceries in his childhood to help his family with Financial instability. He got involved in gang banging and running in the streets in his latter teenage years.
He joined Rollin’ 20s Crips gang from the Eastside area of Long Beach. He was arrested for possession of cocaine after just completing his high school.
For the next three years, he was often found in jail.
So, from his early life, it is proved that firstly he was not a fine liner and secondly, did not have a bright brilliant past.
Snoop Dogg Biography-Highlights
Attribute | Details |
Full Name | Calvin Cordozar Broadus Jr. |
Gender | Male |
Birthdate | October 20, 1971 |
Birthplace | Long Beach, California, U.S. |
Age | 53 years old (2025) |
Height | 6 ft 4 in (1.93 m) |
Profession | Rapper, Singer, Songwriter, Actor, Entrepreneur |
Nationality | American |
Years Active | 1992–present |
Net worth | Approx. $16 million (2025) |
Beginning of a Snoop Dogg Legendary Career
He lived on the West Coast when Dr. Dre found him in the early 1990s and it was the start of his bright future. Snoop first illuminated in Dr. Dre’s album “The Chronic”. After that, he put to the sea his first album “Doggystyle”. It was a huge hit and four times platinum.
Despite controversies about his early life, he has become a beloved pop culture icon.
Snoop Dogg Businesses
Snoop Dogg made a remarkable presence in businesses. He creates and sells products that match his style and fit his vibe like smoke items, dogs clothes and accessories, and food products.
1. Snoop Doggie Doggs
In 2022, Snoop Dogg started selling Dog clothes and accessories such as chains and hats with braids which you can buy from Petco, PetSmart, and Kohl’s.
2. Broadus Foods
It was founded by Snoop Dogg as Snoop loves home cooking just like his mother.
Mostly, it is famous for producing a line of breakfast items such asMama Snoop’s Maple Syrup, Mama Snoop’s Oatmeal, Mama Snoop’s Pancake Mix, and many more. From the sales of this brand, Snoop contributes to charitable initiatives and feeding inner-city communities.
3. Indoggo Gin
Snoop created the brand “Indoggo Gin”in the name of his famous song “Gin and Juice”.
Indigo Gin has a laid-back California vibe and adds hints of seven premium botanicals infused with all-natural flavors including the rich taste of strawberry.
4. The Snoopify App:
In 2013, Snoop Dogg stepped into the tech arena with the Snoopify App. This app allows you to take photos of your friends or environment, and turn them into Snoop-themed masterpieces.
5. Leavesby Snoop
In 2015, Snoop started his own weed brand “Leafs by Snoop” but since buying Death Row Records in 2022, he shelved that brand for the new Death Row Cannabis brand.
According to Snoop Dogg, the cannabis plant spreads peace, affection, and spirit that connects us all.
Snoop Dogg Net Worth(Investments)
Snoop Dogg runs a major investment fund called Casa Verde Capitalwhich invests in the cannabis industry.
Casa Verde Capital, LLC was founded by Snoop Dogg in 2015. This Company provides support to founders to build the future of cannabis.
Casa Verde Capital has invested in 28companies in the last 9 years with an average of 2 new investments every year in the last 5 years with the most recent as Growlink, Prelude, Frontier Risk, Sanity Group, Canasativa (Furthermore you can see from CASA VERDE official website).
Snoop cannabis businesses are not just in the U.S. but Casa Verde has also invested in Germany and other European countries.
Snoop has personally invested in companies like Reddit, Klarna, and Robinhood.
Snoop is also the co-founder of Merry Jane, a news channel that he launched in 2015 to provide updates and insights about Cannabis.
Snoop Dogg Net Worth (2007-2025)
Year | Net Worth (Estimated) | Major Income Sources |
2007 | $20 million | Music, Acting, Endorsements |
2008 | $25 million | Music, Acting, Concerts & Tours, Endorsements |
2009 | $30 million | Acting, Concerts, Endorsements |
2010 | $35 million | Acting, Music, Business Ventures |
2011 | $40 million | Music, Tours, Brand Endorsements |
2012 | $50 million | Acting, Tours, Brand Partnerships |
2013 | $60 million | Music, Acting, Endorsements, Concerts |
2014 | $65 million | Music, Business Ventures, Tours |
2015 | $70 million | Launch of Merry Jane, Cannabis Business, Music |
2016 | $80 million | Cannabis Business, Tours, Acting |
2017 | $90 million | Cannabis Business, Acting, Brand Deals |
2018 | $100 million | Business Ventures, Tours, Brand Deals |
2019 | $110 million | Cannabis Business, Endorsements, Video Games |
2020 | $120 million | Cannabis Ventures, Music, NFTs |
2021 | $130 million | NFTs, Cannabis Ventures, Acting, Music |
2022 | $145 million | Business Ventures, Tours, NFTs |
2023 | $150 million | Cannabis Business, Music, Tours, NFTs, Brand Deals |
2024 | $160 million | Cannabis Business, Music, NFTs, Video Games, Tours |
2025 | $180 million | Cannabis Business, Music, NFTs, Video Games, Tours |
Snoop Dogg net worth from youtube channel
Snoop started his kid’s YouTube channel Doggyland on 19th May 2022.
Doggyland currently has 1M subscribers. The channel currently has a total of 323,248,044 views, and YouTubers make an average of $0.018 per view or $18 for every 1,000 views.
So, by that time his approximate earnings from this channel would be $5,814,000.
2024 Paris Olympics Earnings
NBC and Peacock hired Snoop Dogg to attend games, provide commentary, and take interviews. The American audience especially watched Snoop through different NBC channels. It is reported that NBC and Peacock Snoop make $500,000 per day including other expenses. The Olympic Games in Paris run from July 26, 2024, to August 11,17-days(inclusive). So, probably Snoop got paid about $10 million.
FAQ’s
What Makes him Shot to Stardom?
His laid-back personality, unique voice, and strong cultural influence made him stand out.
He became popular for his cool and vibing singing in the new G-funkmusic style.
He is famous not just because of his music but because he is everywhere in pop culture. He also wrote a cookbook.
Snoop Dogg is famous for his rapping and songwriting, he also worked in movies and TV shows like the roast of “Donald Trump on Comedy Central”, “Starsky & Hutch”, “Martha & Snoop’s Potluck Dinner Party”, “Training Day”, “The SpongeBob Movie: Sponge on the Run” and many more.
How much does Snoop Dogg charge for a feature?
Snoop charges $250,000 for a 16-bar verse.“And when it’s time to do the video, I need to get another $250,000 up out of you,” he said. “And you only got an hour so get to filming.”
Is Snoop’s wealth solely due to his entertainment career?
He is well-off not just because being a good entertainer but due to diverse business ventures. His career journey is as awful as his musical legacy. He invested a handsome amount into the cannabis industry.
He is well-off not just because being a good entertainer but due to diverse business ventures. His career journey is as awful as his musical legacy. He invested a handsome amount into the cannabis industry.
He also has his weed brand, “Leafs by Snoop”. Also, he owns “Broadus Foods”, “Indoggo Gin”, “And Snoopadelic Films”.
Snoop Dogg took over at the Paris 2024 Olympics. From different resources, it is reported that he is paid $500,000 per day by NBC and Peacock as a correspondent for the Olympic Games.