Enhancing Website Performance with Optimized WordPress Hosting

Thinking about how you could improve the performance of your website and skyrocket your conversions?

If you’ve got a little bit of free time, read on to find out how optimized WordPress hosting can make your site run like a race car. This could be the best investment you make for your business!

Here’s the deal:

WordPress hosting is something most people don’t pay much attention to. You pick the cheapest shared WordPress hosting plan you can find on Goggle, your site loads like crap, and everyone blames WordPress!

But here’s the thing…

Choosing secure and reliable WordPress hosting for your business is one of the most important decisions you’ll make. If you start off on the right foot, you can literally shave months or years off of the time it takes to reach your goals.

This article will break down exactly how optimized WordPress hosting can transform your website’s performance, speed up your business, and why it’s the single most valuable investment you can make for your site.

You’ll learn:

• The Importance Of WordPress Hosting Performance
• How Bad Hosting Can Ruin Your Business
• The WordPress Hosting Features That Make The Biggest Difference
• How To Choose The Right WordPress Host

The Importance Of WordPress Hosting Performance

WordPress hosting is NOT something you can skimp on.

WordPress hosting performance is the difference between being a big success online and struggling to get by.

Good hosting performance means blazing fast load times and a rock solid site that never goes down.

Improved Search Rankings

Google likes fast websites.

Period.

Studies show the faster your site, the better your search rankings. If your WordPress hosting is set up correctly, Google notices, and your rankings increase.

Faster Conversions

Did you know…

7% of conversions disappear for every one-second delay in page load time.

The longer your site takes to load, the more sales you lose. The cost of slow hosting really adds up.

If your site took 4 seconds to load, that’s 21% conversion loss!

If you make $10,000/month in sales, slow WordPress hosting could be costing you $2,100/month in lost sales.

Better User Experience

People don’t like slow websites.

A fast, responsive site with instant load times makes visitors happy and builds trust.

How Bad Hosting Can Ruin Your Business

It’s time to get brutally honest…

Cheap, shared WordPress hosting is poison for your business.

If you’re reading this, you’ve likely already been burned by free WordPress hosting plans that turned your site into a digital dumpster fire.

If you’ve just got online, you’ll soon learn that shared hosting really is terrible.

Cheap hosting = slow loading times, random outages, poor search rankings.

Server Downtime Drains Money From Your Wallet

Downtime costs you money, plain and simple.

Think of every minute that your site is down as another minute of your business hemorrhaging potential sales.

Shared WordPress hosts cramp hundreds, even thousands of websites onto single servers, creating a slow, laggy mess that crashes whenever it rains.

Slow Loading Times Blow Up Your Conversions

When did you last see a website and think “this site looks like a winner, I should totally buy something!”

The answer is, never.

Slow load times kill conversions on the regular. Do you want your site to be slow or fast?

70% of consumers say taking too long to load is an issue, according to research.

The simple fact is that slow WordPress hosting makes for a painful experience, and drives visitors away.

Poor Security Leaves You Wide Open

Cheap WordPress hosting often means poor security and outdated protection.

Get hacked, and your site gets tied up in legal battles, your search rankings plummet, and years of business are lost.

A website is a business’s front door and security should be a top concern. Choose the wrong WordPress hosting and you’re basically rolling out the red carpet for hackers.

The WordPress Hosting Features That Make The Biggest Difference

WordPress hosting can be kind of like drinking from a fire hose.

There are a ton of different features and performance enhancements that most shared WordPress hosting providers don’t even support.

Don’t worry, you don’t need to be a computer geek to get this. The important thing is understanding which features make a difference and which are just marketing fluff.

Let’s break down the features that actually matter.

SSD Storage

If you’re still running a shared host using hard drives instead of SSD storage, kiss your site’s performance goodbye.

SSD storage loads files at insane speeds, and even simple upgrades can make a huge difference. Add SSD storage to your stack and watch your site fly.

Automatic Caching

Cache is the digital equivalent of “work smarter, not harder”.

Your website stores a copy of every page in a cache so when a visitor returns, it loads much faster.

Good WordPress hosting includes built in caching.

Content Delivery Networks (CDNs)

CDNs distribute a copy of your website files to servers around the globe.

This means when someone visits your site, a CDN fetches content from the closest server, shaving loads off your load times.

Automatic Updates & Security

Automatic WordPress updates and security patches keep you worry free.

Your WordPress hosting provider can automate all of this, so you never have to think about it again.

Updates often include important security patches and bug fixes. Opt in to automatic updates and you never have to think about your site’s software again.

Staging Areas

The WordPress dashboard allows users to create staging areas.

This is a special section of the website where you can test changes to themes and plugins before going live on the main site. Staging areas are great for testing major changes to a WordPress site before you put them live.

How To Choose The Right WordPress Host

Choosing WordPress hosting doesn’t have to be hard. Keep the following things in mind, and you’ll be set.

Check Out Performance Numbers

Look for reviews and real-world performance stats from the host you’re considering.

Check for server response time and speed (Time To First Byte or TTFB). 600ms or less is good. Uptime should be at least 99.9%. The higher, the better.

Consider Your Traffic Volumes

Different types of WordPress hosting work better for different levels of traffic:

• Shared hosting – Good for brand new websites with 1,000-10,000 monthly visitors
• VPS hosting – Great for growing sites with 10,000-100,000 monthly visitors
• Managed WordPress hosting – Perfect for business sites with medium to large traffic levels

Test Support Options

A good WordPress hosting provider should have 24/7 support with WordPress specialists. Phone support is ideal, but chat or email tickets are better than nothing.

Look At Backup And Recovery Options

Your host should be able to provide daily backups that you can easily restore if something goes wrong.

Automatic backups, coupled with a one-click restore function are essential. Some hosts keep multiple days or weeks of backups.

Understand Total Cost Of Ownership

Compare the total costs of each provider’s solutions. The most expensive option might be cheaper when you factor in domain registration, SSL certificates, support, and security.

Making The Switch To Better WordPress Hosting

Hopefully by now you’re thinking about switching your WordPress site over to a better WordPress hosting provider.

Don’t panic, it’s not as difficult as it seems. Most good hosts offer free migrations.

Plan For Your Migration

Contact the new host and work with their migration team. Most migrations take 24-48 hours with zero downtime.

Test Everything After Migration

Once the migration is complete, test your website to make sure all the functions are working properly:

• Page load speeds
• Contact forms
• SSL Certificates
• WordPress Admin area

Keep An Eye On Performance Improvements

Speedier load times, better uptime, and search rankings should all improve in a matter of weeks.

Wrapping It All Up

Optimized WordPress hosting isn’t an expense, it’s an investment.

A high-quality optimized WordPress hosting solution is the most valuable investment you can make to help your business succeed.

The difference between a cheap, shared WordPress host and a custom WordPress hosting provider is the difference between success and failure online.

A few extra bucks per month spent on WordPress hosting with improve your search visibility, speed up conversions, and ultimately makes your site a better experience for your visitors.

Invest in your site, and it will return the favor tenfold.